Marketing


3rd February 2009

Indian International Leather Fair

We have just seen the end of the LERIG conference and the Indian International Leather Fair. The global leather trade is suffering very badly like every other right but the Indian business would appear much better placed than most other leather producing countries. The Indian leather and the products made from it seem to fit […]

1st January 2009

Customer Needs and the iTouch

Customer Needs and the iTouch When marketing a new product or serviceit is always important to consider what the needs which are being met are. If these are well designed it is easier to define the specific market segment and to refine the product for a perfect fit. It sounds easy and actually is when […]

30th January 2008

ISPO, Fish Skins and New Materials

POSTED ON JANUARY 30, 2008 ispo and the Volvo Design Conference Perhaps a few of you read Lucy Kellaway in the Financial Times and noted that just a couple of years ago she complained about an e-mail out-of-office messages made popular by Lotus Notes and now an option for anyone with an email account. Particularly […]

12th September 2007

Paris and Chengdu

POSTED ON SEPTEMBER 20, 2007 (more than one item; one of many put here from my original blogs for the University of Northampton) Paris in September Paris in September was for many decades an essential part of life in the leather industry. A trip to the Semaine du Cuir, the world’s most important leather show, […]

22nd August 2007

Shredding Paper; all about China

POSTED ON AUGUST 22, 2007 Shredding Paper Kneeling on the floor in the pantry using the sharp end of a lacquered chop-stick to un-jam the paper shredder is clearly a good moment to reflect on what is going on in the leather world. This is, after all, the new “age of interruption” where blackberries, SMS, […]