Mike Redwood
Marketing
11th July 2010
Spamming from Sialkot
I like Sialkot. I enjoyed visiting the 19th century Anglican Cathedral, recently restored, and the hospitality of the troops at the border with India. It is a sad border, really, since there has been fighting there and Sialkot would be much richer if no border existed at all. Yet it is still a vibrant place […]
29th November 2009
A Twitter Cloud
How companies make use of Social Media matters. If you deal with a final consumer you should be active, but not just ploughing in without thought. Social media is a conversation not a broadcast media, and companies are tolerated on Social Media only if they understand how to participate. Business to business activity is also […]
5th October 2009
Bologna, IULTCS President Elton Hurlow, CICB Brazilian Tanners in Northampton
POSTED ON OCTOBER 24, 2009 Three items below In Bologna with the Master of Leathersellers You might have expected that the recession would have meant real problems for the Trade Shows. Yet the need to know what is happening and to get this knowledge first hand has forced the key players in the leather industry […]
13th May 2009
Of Boots and Buses
Of Boots and Buses The Lake District is a special place. It has been so for many centuries with its mountains, lakes and dreadful weather dominating all that man can to do it. More recently that “specialness” has taken a slightly new turn as the boomer generation has moved into retirement. For this group the […]
30th April 2009
Tony is getting Zapped 411,146 times a day
Tony Hsieh the CEO of the rapidly growing and really interesting Internet store Zappos.com is busy on Twitter as is most of his staff. He uses it as a marketing tool and engages his audience with many entertaining Tweets. It’s an internal tool for him too and used as such for internal communications with great […]
9th April 2009
APLF show in Hong Kong offers leather trade some encouragement
Spring in Hong Kong APLF was again a successful show, although with the world economic meltdown continuing expectations were not too high. They were high, though, for the centenary of leather Corium Club event and there is no doubt that this was the must attend event of the fair and enjoyed by all. Holding to […]
5th April 2009
The World’s All A Twitter
The World is All a Twitter The Guardian newspaper in England keeps writing about the importance of Twitter so it was not much of a surprise that for its April Fool it was that the print edition would terminate and the whole paper would be produced on Twitter. Well as it happened I just decided […]
29th March 2009
LinkedIn and the No 1 Ladies Detective Agent
Linking up You can tell it’s a recession. There is a run on suits and more formal wear for both those looking for work and those trying to stay in work. This is no time to look frivolous or too casual. And LinkedIn is growing at a fantastic speed. I joined in a couple of […]
17th March 2009
The Essence of Strategy
In the UK the word “sorry” has been very much in the news lately. After over ten years in power and a mountain of claims about the strength of the UK economy to withstand any global recession people think they should accept some responsibility for the current mess the UK economy is in. More important […]
9th March 2009
The New Overseas is at Home
Some of my readers of this blog and at the University of Northampton http://www2.northampton.ac.uk/appliedsciences/appliedscience/bslt/mike-redwood-blog will now that I am grounded for a while after a car accident. So I am using some of the time that I am lying flat on my back to do two things. One is to try and move forward my […]