Marketing


Brazilian Leather Announces Great New Branding

Press release below from Brazilian Leather Industry on great new branding. Brazilian leather’s high concept among the largest and most demanding world markets has won a new attribute: The Brazilian Leather Project new visual identity campaign. Developed through a partnership between theCentre for the Brazilian Tanning Industry (CICB)and Apex-Brasil(Brazilian Trade and Investment Promotion Agency), the […]

Counterfeit Vegetable Extract

It is a sad world sometimes. Europe worries about what it is really eating, and Chinese consumers prefer to come to Europe to buy luxury goods to avoid spending good money on fakes at home. And the leather industry is not immune. The Tanning Extract Producers Federation Limited (TEFL) has had to take full page […]

Lineapelle Trend Selection in London

It is five years since Lineapelle began coming to London with its Trend Selections twice a year and they have steadily grown in importance. This January Spring Summer 2014 was presented and the large auditorium was full for two sessions during the day. Presentations are also done in Paris and New York. The presentations come […]

COTANCE complains against the adoption by the EU of a penalising descriptor for Leather on Textile

This press release is self explanatory: The representatives of the European Leather Industry meeting in Council in Rome regret the approval of the EU Regulation on Textile Names and Labelling of Textile products by the European Parliament last 15 May 2011. That vote opens the way to a compulsory labelling for leather trims on clothing […]

COTANCE complains against the adoption by the EU of a penalising descriptor for Leather on TextileCOTANCE

The press release below is self explanatory: The representatives of the European Leather Industry meeting in Council in Rome regret the approval of the EU Regulation on Textile Names and Labelling of Textile products by the European Parliament last 15 May 2011. That vote opens the way to a compulsory labelling for leather trims on […]

The ADOC Burro Boot. A favorite for me from the 1970s. Now available in New York

What is an AGM for; and brand extension

Yesterday Pittards, the UK based tanning group, held their AGM. It lasted nine minutes, fitting the routine of many companies in the UK and US where getting AGMs concluded in record time is a target. This approach begs a few questions: – Why bother to turn up – Why not use the event for PR […]

What is a trade fair for?

POSTED ON APRIL 20, 2011 What is a trade fair for? Meeting alumni is a good start. For those alumni who rushed from Hong Kong to Bologna this has been a hectic few weeks. Some even have added the Portland material show, more of an athletic than a leather one, but important none the less. […]

APLF, Pakistan and the Worshipful Company of Glovers

POSTED ON MARCH 9, 2011 It is getting intense The Corium Club dinner in Northampton is just a couple of weeks away on the 18th March.  Paul Evans is the contact for tickets. It is to be held at the Oriental Garden Restaurant, 13 – 15 Sheep Street, Northampton NN1 2LT from 6:30pm and the guest speaker will […]

Northampton Study, Bologna Party and the Calzatecnia Conference in Mexico

POSTED ON NOVEMBER 19, 2010 Two posts below The Northampton Study The Northampton Study is a project we have been working on over the summer to gather the opinions of generation Y about leather. This study was used in part for a paper on consumer power in the leather industry given to the Centenary Conference […]